Privacy Policy

1. Introduction

Loop Data, Inc. DBA Cellery ("Cellery," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website cellery.ai and use our services.

Please read this Privacy Policy carefully. By accessing or using our website or services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Fill out contact forms (name, email, company, job function)
• Request a demo or pilot program information
• Subscribe to newsletters or updates
• Communicate with us via email or phone

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• Device information (browser type, operating system)
• IP address and approximate geographic location
• Pages visited and time spent on pages
• Referring website or source

2.3 Behavioral Data (For Our Clients' End Users)

Our behavioral intelligence platform collects behavioral patterns for our clients' fraud detection and risk assessment purposes. This data is collected on behalf of our financial institution clients and is governed by their privacy policies.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Process demo requests and pilot program enrollments
• Send marketing communications (with your consent)
• Improve our website and services
• Comply with legal obligations
• Protect against fraud and unauthorized access

4. Data Storage and Protection

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication requirements
• Employee training on data protection practices

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required by law.

5. Third-Party Sharing

We do not sell your personal information. We may share your information with:

• Service providers: Companies that help us operate our website and deliver services (hosting, analytics, email)
• Business partners: When necessary to provide requested services
• Legal requirements: When required by law, court order, or governmental authority
• Business transfers: In connection with a merger, acquisition, or sale of assets

6. Your Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: You may opt out of the sale of your personal information (we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, please contact us at privacy@cellery.ai.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. These may include:

• Essential cookies: Required for website functionality
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to deliver relevant advertisements (with consent)

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: