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Terms of Service

Version 0.1 | Last Updated: February 10, 2025

1. Introduction and Definitions

Welcome to Cellery®. These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Loop Data, Inc. DBA Cellery ("Cellery," "Company," "we," "us," or "our") governing your access to and use of the Cellery website (cellery.ai) and all related services, applications, and platforms (collectively, the "Services").

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use our Services.

Definitions

  • "Services" means the Cellery website, behavioral intelligence platform, APIs, and all related products and services
  • "User" means any individual or entity that accesses or uses our Services
  • "Content" means any data, text, graphics, or other materials uploaded, downloaded, or appearing on the Services
  • "Behavioral Data" means interaction patterns and other behavioral data collected through our platform

2. Eligibility Requirements

To use our Services, you must:

  • Be at least 18 years of age
  • Have the legal capacity to enter into a binding agreement
  • Not be prohibited from using our Services under applicable laws
  • If using Services on behalf of an organization, have authority to bind that organization to these Terms

By using our Services, you represent and warrant that you meet all eligibility requirements.

3. Service Description

Cellery provides a behavioral intelligence Platform-as-a-Service (PaaS) that analyzes behavioral patterns to:

  • Detect and prevent fraud for financial institutions
  • Assess credit risk for thin-file populations
  • Provide customer intelligence and segmentation
  • Deliver real-time risk scoring and fraud prevention

Services are provided on an "as is" and "as available" basis. We reserve the right to modify, suspend, or discontinue any aspect of our Services at any time.

4. User Accounts and Registration

Certain features of our Services may require registration. When you register, you agree to:

  • Provide accurate, current, and complete information
  • Maintain and update your information as needed
  • Keep your login credentials confidential
  • Notify us immediately of any unauthorized access
  • Accept responsibility for all activities under your account

We reserve the right to suspend or terminate accounts that violate these Terms or for any other reason at our sole discretion.

5. Data Collection and Privacy

Your use of our Services is also governed by our Privacy Policy, which describes how we collect, use, and protect your information.

By using our Services, you consent to:

  • Collection of information as described in our Privacy Policy
  • Processing of behavioral data for fraud detection and risk assessment
  • Use of cookies and similar technologies
  • Transfer of data as described in our Privacy Policy

6. User Rights and Responsibilities

Your Rights

  • Access and use Services in accordance with these Terms
  • Receive support as specified in your service agreement
  • Request access to or deletion of your personal information
  • Opt out of marketing communications

Your Responsibilities

  • Use Services only for lawful purposes
  • Comply with all applicable laws and regulations
  • Not attempt to circumvent security measures
  • Not reverse engineer, decompile, or disassemble any part of our Services
  • Not use Services to transmit malware or harmful code
  • Not infringe on intellectual property rights

7. Termination

We may terminate or suspend your access to our Services immediately, without prior notice or liability, for any reason, including:

  • Violation of these Terms
  • Conduct that we determine is harmful to other users or our business
  • Request by law enforcement or government agencies
  • Discontinuation or modification of Services

Upon termination, your right to use the Services will cease immediately. Provisions that by their nature should survive termination shall survive, including ownership provisions, warranty disclaimers, and limitations of liability.

8. Disclaimers and Limitations

Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CELLERY SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES.

IN NO EVENT SHALL OUR TOTAL LIABILITY EXCEED THE AMOUNTS PAID BY YOU TO CELLERY IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM OR ONE HUNDRED DOLLARS ($100), WHICHEVER IS GREATER.

9. Changes to These Terms

We reserve the right to modify these Terms at any time. If we make material changes, we will notify you by:

  • Posting the updated Terms on our website
  • Updating the "Last Updated" date
  • Sending notice to registered users (for material changes)

Your continued use of our Services after changes become effective constitutes acceptance of the revised Terms.

10. Contact Information

If you have questions about these Terms of Service, please contact us:

Loop Data, Inc. DBA Cellery

Email: support@cellery.ai

San Francisco, CA

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any legal action or proceeding arising under these Terms shall be brought exclusively in the federal or state courts located in San Francisco County, California.

Cellery®

A Behavioral Intelligence Company

Based in Mill Valley, California

Solutions

  • Cellery® Fraud Intelligence
  • Digital Trust Pilot
  • Funding Access Study

Company

  • About
  • Team
  • Contact

Legal

  • Privacy Policy
  • Terms of Service

CELLERY® is a registered trademark of Loop Data, Inc. DBA Cellery. © 2026 Loop Data, Inc. All rights reserved.